Personal Reputation Management

Reputation applies to the rating of an object (individual, group or entity ) by those who relate with it. It is also important to note that reputation influences the image of an object.
For avoidance of doubt, image reflects the perception that is associated with an individual, cooperate entity, group or even a country. So in this context , i am focusing on the reputation management of a person. Its reputation plays or is a major factor that influences the image of a person.
As individuals, our relationship with one another is inevitable. We relate with people directly and indirectly. We relate with people indirectly when people we do not know but hear about us are been affected one way or the other by our operations. In other to have a positive image, it is very important to make a deliberate effort to portray yourself positive in the sight of the people you relate with directly or indirectly. Needless to state that you can still be portrayed negatively as a result of their beliefs, attitude and behaviour. In other words, they have a different opinion about the subject matter that as brought about a relationship between you two. These opinions can carry great implication to your operations as a person. Reputation management requires pro-activeness and re-activeness in other to remain relevant, efficient and effective as you try to achieve specific set objectives and also to flourish and have a positive quality of experience.
In the management of personal reputation as an entrepreneur, business person, employee, celebrity, communicator, student amongst other relevant specification, you must make a deliberate effort to monitor your environment to identify the matters that can carry implication to your operations. Critically examine them and take a position on them. The position you take must be influenced your philosophy in life, your vision, your mission and also your set objectives. Take note that the environment mentioned earlier can reflect your political environment, social environment, technological environment, legal environment, economical environment and also your physical environment. You identify the specific subject matters that affect you and can carry implication for your operations. Since you are a global citizen, it is important that you scan the entire global environment, not only the country where you operate from.
You set specific objectives you want to achieve with respect to what you have identified and regarding what you want to do. Note that your objectives must reflect specifics that will improve the way the people who relate with you will rate you.
However, as you pursue your objectives, there are some relevant publics that you must identify and communicate with. This publics are those that are affected by your operations. They include among many others:
1. Customer
2. The media
3. Relevant government agencies
4. Competitor
5. Professional bodies
6. Relevant rating agencies
7. Religious organisation
8. Charitable organisation
9. Education and training institute
10. Financial institution
11. Financial advisor
12. Supplier
13. Security agencies
14. Employee
15. Management
16. Parent
17. Sponsor
18. Donor

Moreover, a variety of media and techniques can be used as a vehicle and platform to communicate and pass your message to those you have to relate with in the situation of correcting wrong information about you and also disseminating specific information that can improve your rating and bring about a positive perception about you . The following media can be relevant:
1. Television
2. New media which include the social media networks like facebook, twitter, linkled-in, myyearbook, blogg e.t.c and telephone.
3. Radio
4. Newspaper
5. Journal
6. Magazine
The following techniques amongst others can be relevant amongst others:
1. Donation
2. Sponsorship
3. Courtesy visit
4. Sermon
5. Seminar
6. Conference
7. Feature
8. Press release
9. Refutal
10. Retraction
11. Referendum
12. Press briefing
13. Familiarization tour
14. Public lecture
15. Workshop
16. Naming ceremony
17. House warming ceremony
18. Rally
19. Talk show
20. Personality chat
21. Anniversary
You mobilize the needed resources in order to carry out your implementation process and make a deliberate effort to evaluate your implementation process in order to know where you have got it wrong and to improve on it or in other words, how you have fared.
Needless to state again that in the management of reputation, you must be proactive in your actions and reactive as you take the necessary steps when and where there is need for you. Your pro-activeness in your effort to prepare for and discover specific trends that can carry implication for you as they unfold and your ability and willingness to react confidently and effectively is how a solid personal reputation management foundation is laid.